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Light Their Fire is the definitive guide to creating an engaged, passionate workforce who will in turn "Wow" your customers and create dramatic, long-term financial success for your company.Organisational Management gurus Susan M. Drake, Michelle J. Gulman and Sara M. Roberts take you on an amusing tour of strategies that work - and strategies that don't work - when it comes to creating a successful company based on correct principles. Authentic, sustainable success comes from the inside out, and Light Their Fire shows you how to apply that principle by paying attention to your most important customers - your employees. Light Their Fire packs a wallop, providing all the tools you need: step-by-step directions, checklists, forms, and assessment tools that will help senior executives, brand managers, and entrepreneurs create a solid plan for lighting your employees' fire. Specific chapters in Light Their Fire focus on: The importance of creating an internal strategy; Understanding how internal marketing can improve employee retention; Creating a memorable and distinctive internal brand image; Strategies for communicating the messages; Recognition and rewards to reinforce success; and Measuring results for success. The book has a lighthearted and conversational tone, with plenty of examples, real-life perspectives, and a few good laughs. From Benjamin Franklin's baseball career to the perennial husband-wife argument about communication, stories portray an academic subject in an entertaining way that everyone can relate to. On a serious side, the authors have extensive credentials lighting fires across the country and across industries - including entertainment, financial services, healthcare, hospitality, insurance, pharmaceuticals, retail, telecommunications and more. The case studies are just as diverse, and these success - and disaster - stories illustrate how an intelligently designed and well run internal marketing program can generate fantastic employee performance, remarkable sales, and diehard customers who just keep coming back! Light Their Fire is available in bookstores nationwide and online at Amazon or Barnes & Noble.
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More Praise for Light Their Fire:"Light Their Fire provides a terrific roadmap for how to create and sustain an outstanding internal environment, complete with how-to’s, exercises, and supporting case studies. The authors have done their homework in writing a thoroughly researched, highly practical book that gets way below the surface of what “ought to be,” explaining how to make it happen. It is an impressive book that I recommend highly." |